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From the new global business area architecture Nike recently announced, the Chinese market has become more important keywords. Nike announced March 20, the original four global service area to adjust the Nike brand into six regions. The original four business area for the United States region, the Asia-Pacific region, the Americas, Europe, Middle East and Africa region; six business area Adjusted for North America, Western Europe, Eastern Central Europe, Greater China, Japan region and emerging markets . Nike new "territory", the Greater China region to become a separate business area. Nike announced Willem Haitink aspects former general manager of China as the Greater China region responsible person, the official liter level. Previously affiliated with Greater China Asia-Pacific region, after the adjustment, the Asia-Pacific region revoked, Greater China, responsible directly to the Nike headquarters, visible Nike's Asia-Pacific marke cheap foamposites t, including China's favor. The new business area division helps Nike to achieve cuts of 4% target. Due to the impact of the international financial crisis, Nike March 18 released the 2009 fiscal third-quarter earnings report showed that Nike quarter sales revenue of $ 4.4 billion, down 2%. Asia Pacific sales grew 8% to $ 806 million. financial crisis this year, on February 10, Nike announced a wide range of internal restructuring, layoffs will reach a maximum of 4%, Nike currently employs worldwide around 35,000 employees. Adjust the Nike brand global business area, the United States and the Americas region merged into North America, the Asia-Pacific region revocation, the layoffs are part of Nike.HD Air Jordan 1 the most popular Royal and Bred two classic color matching is about to extend to Nike SB its Dunk series, and the introduction of a new Dunk J-Pack. Dunk Low and Dunk High series includes two styles, suede and leather cheap jordan shoes for men combination collocation to create shoes and with Royal and Bred as the red and blue color inspiration. Interested friends please continue to pay attention to. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- Nike Air Rift Ninja return KD 2k15 as a cover. iPhone 6 will come with Beats Electronics headphones Apple will buy Beats Electronic for $3 billion 200 million thematic planning / shoe fabric evolution special anatomy / future, ? football inspiration / Adidas Originals 2014 Summer "Battle" series camouflage new color / Lining Wade Road 2 exposure new "Grape Ape" version comments on last article: soccer inspiration / Adidas Originals 2014 Summer "Battle" series next: camouflage new color / Lining, Wade Road, 2 exposure, new "Grape Ape" version in A Bathing Ape and Adidas Originals confirm the joint NMD R1 after the official release date, more details of this series of pictures were released ear cheap jordans for sale lier. The two sides in the design of the two pair of NMD R1 and Primeknit is selected as the body of the shoe material, but changed to chloroprene rubber production, BAPE signature camouflage pattern is undoubtedly the most attractive place to this cooperation, respectively to the classic olive green and black gray two colors throughout the vamp, echoing with the tone of stable block before and after, combined with white lace, on both sides of the three line and the bottom in BOOST and. 〉 in rapid change red hip-hop singer Wale is also a well-known star shoe fan, he has repeatedly cast before the official release will wear the latest shoes, this is because the NIKE is regarded as the number one's daring vanguard, on the other hand he against the shoe with the fashion sense of touch more is no match. The Wale after the last show to teach people drool with envy "fluorescence / Neon" Nike Air Max 24/7, and shortly before and Young Dr cheap jordans for sale mens o and Rosa Acosta to participate in the party, we show a passion for the upcoming Oregon, the green color of the Nike Huarache TR Mid help. Readers who are constantly looking at NBA, the king of shoes, must remember that we had detailed coverage of the shoes in a full preview of the Nike Athletic Training Footwear. Over the past few years (or even can be said that the entire ten years), NIKE training shoes has the tendency of being marginalized, but now experienced a huge transformation, believe the real fans of NIKE will clearly recognize the value of "new" shoes. The following is the NBA battle shoes front reporter, the first time from the scene sent back to the exclusive coverage, wonderful, not to be missed. Source: Battle shoes Wang rapper, Wale, party, shoe show, OSHMAN, joint New Balance25 anniversary comments on : "rapper, Wale, party, shoe show" next: OSHMAN joint New Balance25 anniversary Japan BEAMS in cheap jordans online celebration of the creation of 40th anniversary, with its BEAMS BOY branch line and New Balance launched CM1400 cooperation shoes. 1400, although there is no such 1300 classic historical position, but in the New Balance thousand line is also an important style of indelible. This cooperation is the biggest characteristic of the asymmetry in color of the letter "N" Logo design, another important detail is the tongue of the 1400 Lable "40" with different colors to identify, show the meaning of 40th anniversary BEAMS. It is reported that the shoes will be sold in late July, priced at 19440 yen. - - - - - -air jordan Future (Jordan woven shoes) this shoe has been in the fire this year to no longer fire. With this hot summer coming, this time the fan Jordan Brand redouble their efforts to bring the Air Jordan Future new color design "Gym Red", this eye-catching red fan with the preparation of technical implementing body of the shoe, with Retro jordans for sale the classic Air Jordan 11 large bottom, plus red bottom shoes echoes. The Fan "Gym Red" will begin its sale at designated shops next month on the 2nd, interested friends may pay more attention.& nbsp; & nbsp; & nbsp; Chinese shoes Network August 11 hearing, to seize the second and third tier market, Nike maintain growth of key & nbsp; & nbsp; & nbsp; First, according to Nike's plan, future 5 years to open 250 ~ 300 Nike brand outlets in the world, these stores will focus on the distribution of the world's most exclusive shopping. Nike's fiscal year 2015 revenue will reach $ 27 billion, compared with fiscal year 2009 $ 19,176,000,000, an increase of approximately $ 8 billion over the next five years including large emerging markets, including China, to a rate of about 10% annually. Nike global market is divided into six regions, the first piece was developed regions namely North America, Western Europe and Japan, the other one is in emer Retro jordans for sale ging markets, including Greater China, Eastern Europe and Central Europe and other emerging markets. Nike said the 2015 fiscal year in emerging markets, such as Greater China total annual revenue increased by 30 billion to $ 3.5 billion in existing infrastructure will, at a lower double-digit annual growth rate. As of February 28, 2010, Nike in 2009 - three quarters of fiscal year 2010 total revenue of emerging market $ 3.58 billion, whereby estimates, Nike all emerging markets throughout the fiscal year revenue of about $ 4.8 billion in 2015 years, this figure will become 7.8 billion - $ 8.3 billion, which means that each year at a rate of about Nike's 10% growth in order to achieve this goal. To achieve this goal, the market potential has been little developed areas, only by emerging markets. & nbsp; & nbsp; & nbsp; Second, at present, Nike's sales in the mainland in 2009, probably between 70 billion to 8 billion yuan, the market is ma Cheap air jordan 12 for sale online free shipping inly concentrated in Guangzhou, Beijing, Shanghai and other tier cities, firmly occupy the market share of Chinese cities. However, the potential of these markets has been very limited, and in addition, domestic brands are also trying to advance to the first-tier cities, how many have divided the international giants of the market share. If you hang-tier cities, Nike's future growth will be a huge threat. & nbsp; & nbsp; & nbsp; third, with the development of second and third tier cities, will enhance the spending power of these cities. In addition, according to Citigroup expects the next 5 years to 10 years, the annual growth of wages of skilled workers in mainland China between 10% to 20%, labor income growth will greatly enhance the spending power of these cities, and moreover these people occupied population more than first-tier cities, has a huge consumption growth, giants can not ignore. Although there is no detailed description of Cheap air jordans for sale the strategy, the industry generally believe that second and third tier cities will be the next stage of Nike seize the market focus. Thus, the second and third tier cities will be the next stop on the Nike kind of multinational brands. & nbsp; & nbsp; & nbsp; to maintain growth in emerging markets is the key, and the second and third tier cities in the domestic market is the key in the key, Nike and other channels if you want to immediately sank, its high price second and third tier cities may discourage consumers will affect their sales, if it is to wait for some time, and so this part of the consumer's ability to lift up the re-entry, it may lose time or opportunity. If the channel immediately sink, low-cost sales Nike currently appears to be quite upset. & nbsp; & nbsp; & nbsp; the impact on domestic brands & nbsp; & nbsp; & nbsp; In late June, Nike plans to use low-priced products to enter the mainland's second and third tier m Cheap air jordan 12 ovo arket news one, in Hong Kong-listed shares part of sporting goods brands began to fluctuate, but most brands experienced a short-term decline gradually after the steady rise, from June 22 to July 6, Li Ning shares fell 14.4%, China Trends shares fell 12.7%, Anta shares fell 10.5 percent, 15.5 percent fell Olympic sports, special steps fell 14.3%. Market performance shows that investors are a little worried. But according to several research institutions showed that the price war Nike limited impact on domestic brands. & nbsp; & nbsp; & nbsp; First, currently Anta, special steps, 361o, Li Ning, Olympic, as the representative of the domestic brands, the main focus is still concentrated in the second and third tier market, the second and third tier market is the domestic brands The main battlefield is the cornerstone of business. In addition, after three decades of development, the majority of domestic brands has considerable brand recognition and reputation, the majority of enterprises with the capital market to boost the rapid development of enterprises, enterprises greatly enhanced strength, brand awareness and the former has been quite different . In addition, deep plowing domestic market three decades, most of the domestic brands have extensive experience and marketing skills, and have a great deal of high-quality stores resources, said several brands now have more than 5,000 stores. In contrast, if the international brand channels have meant sinking, then the price of domestic brands marketing "resistance" will be quite intense, while domestic brands in the second and third tier market impregnable fortress formed an international brand may not be able to account for cheap. In addition, at this stage, the development momentum of domestic sports brand is still "darling." According to statistics, in the major domestic sports brands have ended the fourth quarter of 2010 orders, the growth is still strong domestic brands, such as average order Xtep increase of 23%, 19% Anta. & nbsp; & nbsp; & nbsp; second, Nike has pointed out that the introduction of low-cost 300 yuan the following sports shoes, but Nike brand launch to launch a brand or another is still unknown. As early as February 2007, Nike introduced the cheap sneakers series, when the brand is Taiwind rather than Nike, but the market is very rare. If the Nike brand to push this or in another form of the introduction of low-priced products, then, have more marketing resources of domestic brands have been hit quite limited, after all domestic brands in the local market has accumulated many years of operational experience, brand influence is also growing, and Nike's new brand for consumers but it is strange, I believe that domestic brands have the ability to resist cheap Nike offensive. If not the other launch the brand, but in the Nike brand appears that this kind of practice for the market price for Nike will be hard choices, because Nike brand to launch low-cost products, is bound to damage the company's brand image. This is true in any industry, price is not the only factor in determining consumer choice, excellent brand often because of high prices, but can retain more customers with low prices for the market may not be a wise choice. But do not consider price, Nike into the second and third tier market, and almost anything. & nbsp; & nbsp; & nbsp; third, according to UOB Kay Hian's report that the distribution system will become a bottleneck restricting the implementation of low-cost Nike offensive. Due to the high initial investment requirements, and the low profit on sales of foreign brands of products, expected number of mainland distributors may be reluctant to take risks, Nike, Adidas will find very difficult to find a local distributor in the mainland second and third tier markets.





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